November E-Commerce Sales Show Strong Consumer
As we enter the year-end holiday season, the world’s two largest economies will generate tremendous levels of shopping both online and offline, bringing the sheer scale of China’s consumer growth into sharper focus. Double 11 – The online Chinese consumer is as healthy as ever Sales during November’s “Double 11” promotion reached 120.7bn yuan, or […]
Consumption Leading to a More Positive Experience with Family
As China addresses the sustainability of high growth rates and economic rebalancing away from export-and manufacturing-led growth, outlook for domestic consumers continues to grow increasingly positive as disposable incomes rise and unemployment remains low. China’s middle class, now more than 200 million, can afford basic necessities and are pursuing premium products and a well-balanced lifestyle […]
Consumer Brands Are Creatively Communicating Through Modern Media
As China transitions towards consumption, brands are aggressively positioning marketing budgets towards modern media. Across the board, spending on new forms of media increased from 20% of marketing budgets in 2012 to 43% in 2015, and is expected to reach 60% in 2016. Modern media refers to content made available on the internet and mobile […]
Lunar 2016 Outlook Remains Positive
We started 2015 with enthusiasm for the Chinese consumer, A-shares generating 53% annualized returns, and healthy private equity performance. This year begins with severe pessimism about China’s economic transition, public markets all sharply lower, and private equity returns in question. One friend complained that his clients were demanding to know why anyone even still focuses […]
Catching the Next Wave of Consumption Driven by Policy
It has taken China more than three decades of rapid urbanization and persistent high growth rates to get to where we are today, and the Chinese economy is now entering a “new normal” that requires sustained efforts to re-balance its fundamental economic structure to focus on stable, single-digit, growth driven by the consumer. Beijing’s recently […]
Double 11 a record day for Lunar companies
November 11, or “Double 11”, is now the world’s largest e-commerce shopping day, when merchants offer steep discounts to entice online shoppers. Since its inception in 2009, the day has achieved explosive growth year after year, and market leaders like Alibaba’s Tmall's have drawn the attention of other players, including JD.com, Dangdang, Gome and Suning, […]
Yonghong donations feed school children in Guizhou
Yonghong community outreach programs and initiatives have donated more than 1 million RMB worth beef jerky products to seven primary schools in Guizhou province from November 2 to November 11. The Company has been focused on buidling outreach programs to support local communities.
Domestic Brands Winning Market Share
Over the next decade, we believe that Chinese brands will continue to extend market share by leveraging local tastes and presence. We believe this will be beneficial for our strategy of acquiring and developing mass-market premium brands that are familiar to, and resonate with, increasingly sophisticated Chinese consumers who are willing to pay more for […]
Our Perspective on the Current Economic Situation and China’s Consumer
China may be undergoing a bumpy but managed landing but our operations suggest that the consumer remains on track. The Chinese economy is not melting down. That notwithstanding, this shift has resulted in Asian market capital outflows that have driven valuations of certain key markets to levels not seen since the global financial crisis. […]
Leading the Herd
By Holden Mann Lunar has spent the last two years building Yonghong’s regional beef jerky brand into a national contender. The firm hopes to show the possibilities for progress that come with control deals. In 2013, the management team at Guizhou Yonghong had a problem. Not with the business itself – the company, […]
